Let’s face it—making music isn’t everyone’s cup’pa Joe.
It takes hard work, perseverance, inspiration and most importantly—talent. Creative ingenuity is what separates a true artist from an amateur musician. And in most cases, you can tell 5 minutes into watching them perform live.
The next best thing?
It’s the reason why record labels invest heavily on promoting a record, and why they take into account public response before deciding to release a single off an artist’s new album.
A great music video is like a brilliant trailer for an upcoming film.
You might not have heard of the title, you may not know the actors—but a 2 minute teaser will give you a preview of what to expect. Unsurprisingly, a great trailer can make an ordinary film seem like a promising treat, while apoor one can make an extraordinary film seem like a waste of time.
At the end of the day, it’s a powerful way of reeling in consumers and conversely, driving them away—similar to the principles of a music video.
But before discarding the idea of making one to promote your band or independent music, channel your inner artist and remind yourself: it’s a risk worth taking.
After all, what’s the point of making music that never reaches your listeners?
Drop the Beat and Roll the Camera!
As a musician, the process of self-promotion can leave you conflicted. You’re an artist—of course you’d much rather focus on perfecting your craft than thinking of ways to selling your music. Fortunately for you, you don’t have to get duped into blowing ridiculous sums of money on a video production company just to shoot a music video that misrepresents the soul of your lyrics.
There’s a way you can take the creative reins in your hands, and stay true to your art by shooting your very own music video on a budget!
That’s right! You don’t have to have the eye of Stanley Kubrick and the cinematography of Roger Deakins to shoot a video! It’s a music video—not a film! And with your own music playing muse to your directorial skills, you’d be surprised by the creative possibilities offered by the holy matrimony of sound and image.
Don’t have the dough to buy expensive camera equipment and lighting to get started? Say no more!
You can have the latest, cutting edge technology at your disposal, but without a great song, your music video would ultimately be just that—visually appealing.
You’re in the business of making music—and music should take precedence over everything else. That means paying attention to not just the video, but the audio mixing!
We’re big fans of music and do our part to support the local indie scene. This is why we help emerging artists promote their music without going broke!
Toronto Audio Visual Rentalsprovides affordable rental services for audio visual equipment, including, video cameras and lighting on rent.
Contact us for inquiries and let’s get rockin’!